A couple years ago on my previous course (HNC in Graphic Design) I attempted a similar project that involved setting up an online presence for myself and establishing a bit of my own brand. I like it about as much as anything I did about three years ago;- not much.
I went for a slightly aggressive pink house style, and its something I have very much grown out of now. I wrote in the original design notes for this project that I liked the audaciousness of making a logo out of my own face. I just cant agree with that now. I think I was trying to adopt a more rambunctious persona because I think at the time I felt thats what employers would want, even though it is literally in no way applicable to me or my personality. Also the colour scheme reminds me of Kaspas, the night- time ice- cream place.
As part of the college unit I did all of this work for, I had to get in contact with a local design agency and apply for a “mock interview”. I had an interview with Cheltenham based agency Third Floor Design. One piece of feedback I still remember from the interview, -and something thats going to have a massive effect on the designs I create for this- was that all the bright colour, and the intricacy of the logo, made me look less confident; that it might seem more like a desperate attempt to try and prove I have skills where I didn’t need to. This has had an effect on most of my work since then, I’ve realised that elements that sit on a page, or a website or whatever, need to have a function and cant just be there because they look pretty. Its getting the small things right that makes design good or bad.
Consequently, this time around I’ll be making my house style for the CV, Online portfolio et al. be paired back. I’d like the portfolio itself take a back- seat to the work I present within it, Id like the design of the CV to be un- obnoxious and un- intrusive and just function to allow ease of reading. I’m going to focus more energy on things like getting the rag edges right than I would on any kind of logo. Hopefully the end sum of all this is going to be an air of quiet confidence. Or so I hope. It certainly feels closer to how I want to sell myself than the bright pink monstrosity from before.
I did make a CV too, and it is way more relaxed than the other stuff I produced:
I had done previous research into other graphic design CVs for this, and had come across loads of info-graphic style ones. Many of them were straight- up bad graphic design, and many of them were just kind of obnoxious in the approach they’d taken, cramming in as many vector style illustrations and zany touches as possible. I already knew that was terrible so, as you can see, my CV is a little more grounded. There are still decisions made here that I wouldn’t make now. For one, I would ditch the big pointless pie chart I stuck in the middle. Its doesn’t make any sense, I seemed to think I played guitar for about as much time as I slept in a day. Ridiculous. I also would alter the blocky software skills section to be a little less chunky, and no longer rate myself 5/5 for photoshop and illustrator, despite my knowledge of the two programs having improved since then. More mundanely, I would probably not give experience a smaller column width because I think its quite a wordy section, particularly now that I have a little more to talk about. Lastly, I would probably not put on the glasses touch at the top. Thats just a bit cringey.
Anyway, Now I’ve trashed my old work, Im in a better place to build a stronger set of work atop its foundation.