Matt put on a workshop to help us start to consider how we would put together an online portfolio website to best showcase our work.
Purpose of online portfolio
- To get a job, work placement or internship.
- Show enthusiasm for your craft.
- To attract clients if you work freelance.
- To show what you care about.
- To communicate your ability as a graphic designer & a problem solver
Who should my site appeal to?
People who go freelance would aim their website at non- designer potential clients and would shape their language that way. Then theres people who aim their website towards customers, that is, people they want to sell a designed product towards (such as cards or tshirts or whatever) Then theres more what I want to do, which is create a website aimed at potential employers. There is always going to be a difference in tone between copy aimed at clients, customers or employers. As I would be talking to employers, I can use a more design- centric language, and focus more on my work than perhaps a customer- centric cutesy brand.
The biography should be:
- No waffle
- No buzzwords
It should answer the questions Who am I? How did I get here? How may I help you? Can you Trust Me? and how to contact me.
Some websites we looked at had a blog post section, which can give the website a more lively and updated feel and gives another medium to showcase your personality and enthusiasm in. However, they are only worth putting on if its something you can update frequently, as a blog that hasn’t been touched in months looks absolutely terrible and it would be better if it wasn’t there at all.
What an online portfolio is not
- A place for your life story.
- A place to rant; don’t badmouth the injustices of the creative industry or bad interviews. It will make you unemployable.
- An archive of everything you’ve ever done.
- A place for experimental web design (Unless it’s a web design portfolio. And youre good.)
- To be put up before it is ready (No under construction pages)
- A place to make claims you cant back up.
Little Jess Jenks Design
As part of the exercise we examined others’ portfolio websites. I got Little Jessi Jenks Design , pictured above. I analysed it through the following questions:
Who are they/ what do they offer? Information easy to locate?
all easy to get to from main page
Purpose of portfolio? target market?
targeted at potential clients.
does site feel alive?
a dead link to instagram, although all else doesn’t seem years old. no dates on anything though
Dead link to instagram on front page
Conversation between designer and audience
testimonials, easy contact links. no text based social media for public conversation.
how easy is to to view content of portfolio
laid out simply and easy.
consistency in design and navigation of site
consistent feel, although navigation is different on home page to the rest. don’t know if this is a problem.
contact details easy to find
easy to find contact page. everything you need including a form, an email address and a phone number. not going to find out if this is up to date.
not that I saw
passion for their work?
seems super into it. mentions passion in bio, and extensive writing on each her projects seems to illustrate she has a lot to say and feels pretty passionate about it.
personality? how achieved?
personality illustrated through her copy as well as the work she chooses to show.
Descriptions on work
Extensive. possibly a little too much on some of them.
evidence of claims
says into photography but none on page? but I suppose she’s not trying to become a photographer.
previous professional works and clients? testemonials?
a couple testemonials
not amazing, but jessica jenkins is a common name. Little jessi jenks brings back only her website though.
amount of work
a decent amount. Demonstrates a good range.
ideas you would use in your portfolio.
Has a good range of work; I should probably attempt to put up the best and most contrasting examples of my work to show my range of ability. I love the big square images as links; its nice against the white background and makes for something a bit different to a lot of the other examples shown.